Seven ways to make your envelope stand out to get opened Aside from holding together the contents of your direct mail package until it is delivered, an envelope has only one job: to get opened. But ask yourself a question. “Are you giving your envelope the same attention to detail as your letter or brochure?”…
Direct Mail Production Timelines for a successful campaign More often than not, the traditional letter shop was thought of as the last stop in the production cycle of the direct mail piece. The reality is that companies like Russell House Marketing offer so much more than just stamping, bagging, tagging, and bundling. While mail processing…
Your In-house data Cleansing Hygiene List selection is a crucial decision element with any direct mail campaign, but without proper data cleansing hygiene, you may be throwing your marketing dollars out the window. When you rent a list, you are paying for its targeting accuracy. When you own a list – the onus is on…
Writing effective sales letters When it comes to selling your product or service, an effective sales letter should be your number one tool in your sales and marketing toolbox. However, more often than not this valuable device is left to a hurried or last-second effort at best. Keeping in mind that this single piece…
Charities using direct mail are leading the charge. When it comes to direct mail, ‘Not for Profit’ or charitable organizations are leading the charge concerning the resurgence of direct mail. And why not? It is targeted. It is measurable. And it produces proven results. But what are they mailing? What is the strategy? And can…