Seven ways to make your envelope stand out to get opened
Aside from holding together the contents of your direct mail package until it is delivered, an envelope has only one job: to get opened. But ask yourself a question. “Are you giving your envelope the same attention to detail as your letter or brochure?” Keep reading and we’ll show you 7 easy ways to make your envelope stand out.
Envelope Design Tips
If you do not spend a reasonable amount of time designing your envelope – how can you expect to give your mail a fighting chance of being read? What follows are some sure-fire tips to make your next envelope more special and increase the likelihood of opening it.
Add Some Content to your Envelope
Speak to your targets directly and personally such as “FREE Cards Inside for Serious Collectors Only” or “Exclusive Member Offers Enclosed”. By doing this you make the envelope more personable, targeted, descriptive and exciting.
Use Both Sides of the Envelope
Maximizing the real estate on the envelope can easily extend to using both sides. It will help your envelope stand out from the others and let you share more information, testimonials, or pictures and copy. Did you know you can even have a window on both the front and the back?
Use a Real Stamp
Skip the postal indicia and affix an actual first-class stamp. Not only will you get a higher open and response rate, but you can even use fun stamps, theme-specific stamps, or unique edition stamps for additional impact.
Add Pictures / Photos
Again, keeping in the context of your mailing, a picture or a photo that is relevant is a certain attention grabber. Don’t miss your opportunity here.
Try a New Shape
Using a different shape will help your envelope stand out from the regular # 10’s and #9’s. Try using a booklet, invitation or a square envelope next time! Or go wild and try a custom creation!
Use Different Material
Why not consider something that will affect the sense of touch? There are all kinds of materials for envelopes – from a translucent material to denim to embossing. Each can add an entirely new dimension to your direct mail package.
Try a Coloured Envelope
There are just as many envelope colours as there are sizes and materials. Imagine your fluorescent lime green envelope standing out in a tan and white mail pile!
The more unique your envelope design is, the more people will pick up and read the material you sent them. When sorting through their mail, whatever stands out and catches their eyes first will naturally get their attention first. At Russell House Marketing, we know direct mail, and we know envelopes. We can help you come up with something that will certainly help generate the ‘wow’ factor which translates into the open factor. Contact a Direct Marketing Advisor today and discuss ALL of the elements of your next mailing.